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Brand new, new brand

The CB identity was created in the form of a capsule, a reference to a ‘collection’ of apparel. says T-world Creative Director Eddie Zammit. Zammit, met CB owners John and Lauren Storms in 2020 and has been working on CB’s new look for the past 6 months. “This redesign has been a long time coming and we’re ready to take our business to the next stage,” says Lauren. “CB’s brand is not defined by the logo alone, it’s a visual language seen on the packaging, printed collateral, social media assets and website.” says Zammit. Outside of his T-world brand, Zammit has worked with global brands like Disney, Mattel and Sesame Workshop and streetwear brands like Johnny Cupcakes, Mishka, Obey and REBEL8. “What John and Lauren have created is a client base of like-minded brands and customers integral to the CB community. We’re really interested in the promotion of graphic tees, and the rise of technology like DTG whilst retaining the craft of screen-printing. Watch this space.” says Zammit.