The new CB website has been launched with an updated design and identity incorporating feedback from a variety of industry professionals. The design is more functional and user-friendly. Based on art direction from Eddie Zammit, Terri van Hattum was engaged to deliver the web design and development component of the new CB branding. Van Hattum says, “The new website was a redesign from the ground up, combining function and creativity to bring CB’s vision online.” The website’s photography was approached in much the same way, and the models chosen to provide a contemporary Australian look. Each garment has been meticulously shot by Holly Hawkins. “Our goal was to have the new site ready for Spring 2021, with the plan to grow and develop the site for the best customer experience,” says van Hattum.